Because Oprah seemed pretty happy being herself, I could give that a shot? Kim had a show she wanted to do about kids telling ridiculous stories, and I had the idea to host my own weekly show. We started building a list of shows we wanted to make with the theoretical "definitely not getting it all" money YouTube might give us, including, of course, a season 6 of my web show The Guild (MY BABY). After four years of making content on no budget, we might be able to get out of our garages! "Wow, even for a little of that, we could make so many videos!" We just need to go in with a plan and they'll figure out how much they're giving us later. "I think we need to create a proposal thingie of how we would spend up to five million dollars on a year's worth of content." We high-fived like we were in some bro-comedy, plotting to save our fraternity, then got serious again. "Yes! Who else knows 'geek' better than us? No one!" "One of the areas is 'Geek Entertainment', which is good." Rumor says they’re going to fund one hundred channels in five different areas of content." I leaned over the coffee shop table, super intense, because other people were applying for this thing, too. I sat down with my producing partner at the time, Kim Evey (who created The Guild with me), at a Coffee Bean and Tea Leaf and filled her in on what we needed to do to pitch YouTube. The deal they offered was unique and revolutionary and suddenly everyone, even people who got lots of free sneakers like Ashton Kutcher, lined up to be a part of the program. In the fall of 2011, YouTube decided to invest in fancier videos for their platform, and they were willing to spend one hundred million dollars to make it happen. A tiny bit of this essay appears in my memoir “You’re Never Weird on the Internet (Almost)” but it’s mostly new!) (April 1st is the 10 year anniversary of Geek and Sundry, my old digital media company.
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